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Smith and Davis Salon Smith and Davis Salon

Alicia Asuncion


Alicia's first love was photography. She developed her skills and vision shooting and styling photo shoots in high school. Along with her exploration of the visual arts she decided to devote her energies to studying the craft of hair cutting and styling. By the time she completed her course work in cosmetology school, she had also built a photography portfolio worthy of college credits. Alicia went on to further her studies in photography at Columbia College Chicago.

In 2006 Alicia began her professional career in hair design by apprenticing with top stylists at Salon Buzz, as well as with the legendary Marianne Strokirk. Building on her well-rounded foundation, Alicia spent the next few years catering to the sophisticated and discerning clientele of The Gold Coast.

When Alicia was introduced to the team at Smith & Davis in 2012 she knew she had found the perfect environment for the next stage of her growth as a stylist. With the support of the Smith & Davis team and the inspiration of the diverse patrons, Alicia continues to challenge herself everyday. Her continued education includes courses with Sassoon, Wella & Stephen Moody.  Specializing in gravity-defying blowouts, Alicia helps women achieve looks they once thought impossible. Her cuts are modern, elegant and always catered to the individual. Using the skills she cultivated through her years as a photographer, Alicia always seeks to create a complete, integrated look that sits naturally on all of her clients.


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